You want to work with a hockey brand.
So you send a message.
"Hey, I'm a hockey player and love your products. Are you looking for ambassadors?"
There's nothing particularly wrong with asking.
But you've given the company almost no reason to respond.
The best message isn't the one that makes you sound impressive. It's the one that makes it easy for the brand to understand why you're contacting them.
Don't start by asking for a sponsorship.
Start with the product.
What do you actually use? What do you like about it? What could you help the company with?
For example, imagine you play junior hockey and regularly use a particular brand of tape.
You might be able to provide feedback on durability or help the brand understand how players at your level use its products.
That's more specific than asking a company to sponsor you because you play hockey.
And it gives the person reading your message something to respond to.
Here's a message you can actually send.
Hey [Brand], I'm [Name], a [position] playing [level] in [city].
I use your [product] and really like [something specific and true].
I was wondering if you have any opportunities for player testing, feedback or partnerships.
Happy to send over more information if that's something you're exploring.
Thanks!
That's it.
You don't need to write your entire hockey biography.
And you don't need to lead with your follower count unless it's relevant.
If you've never used the product, don't pretend you have. Ask whether the company offers product trials instead.
What if they don't answer?
Follow up once after giving them a reasonable amount of time.
Something like:
Hey, just following up on my message about [product]. Is there someone who handles player partnerships or product testing that I should connect with? Thanks!
And if you still don't hear back, move on.
Don't send the same message every week.
A company not responding doesn't necessarily mean you're not good enough.
It might not have a player program, might not have available budget or simply might not be looking for someone with your experience right now.
What if they say yes?
Don't immediately agree to everything.
Find out what they're offering and what they expect.
If they offer equipment for two posts, ask what products, deadlines and content rights are included.
If they ask for your rates, find out what work and advertising use they need before giving a number.
If they send an ambassador application, read the terms before applying.
Getting a reply is the start of the conversation. It isn't a reason to accept a deal you haven't understood.
And remember, if you're under 18, have a parent or trusted adult help review any agreement before signing.
Before you accept anything, make sure the deal won't affect your hockey eligibility.
For more guidance on hockey brand deals and sponsorships, visit the Player Partnerships Players Hub.