Players

A brand might want to use your team jersey, game footage or AI-generated content in its campaign. Here's why it's worth seeing what the company plans…

A sponsorship can pay well and still limit future opportunities. Here's why NHL players should understand exclusivity before signing a brand deal.

Your brand deal might be finished, but the company could still have permission to run ads featuring you. Here's what to know before signing with another…

If a hockey brand gives you free equipment, pays you or offers a discount in exchange for promotion, you may need to disclose the relationship. Here's…

A hockey brand wants to use your photos or videos. Before agreeing, understand the difference between a regular repost and paid advertising, including how long the…

You don't need to post every day to explore hockey sponsorships. Here's how to understand content requirements, avoid extra work and keep brand partnerships manageable.

Can hockey players accept free equipment, sponsorship money or paid social media opportunities without affecting eligibility? Here's what NCAA and CHL players should check before agreeing.

Want to reach out to a hockey brand but don't know what to say? Here's a simple DM template, how to follow up and what to…

Free equipment can be valuable, but not every product exchange is worth accepting. Here's how hockey players can compare gear, cash, content requirements and advertising rights.

Not every hockey ambassador offer is a sponsorship. Some programs offer discounts, affiliate commissions or products in exchange for content. Here's how to understand what you're…