For Hockey Parents
Help your player navigate social media, NIL and sponsorships without overcomplicating it.
You do not need to manage your child like a brand.
But as players get older, questions around social media, sponsorships, NIL and online reputation start coming up.
Player Partnerships gives parents straightforward information so you can understand what matters, what does not, and when it is worth paying attention.
You Don’t Have to Do Everything
Just because social media, NIL and sponsorships exist does not mean your player needs to be doing all of it.
They do not need:
- a huge following
- daily content
- a sponsorship strategy at 14
- a perfectly polished personal brand
- to turn every hockey moment into a post
What helps is knowing how these things fit into their hockey path so that if they become relevant later, you are not trying to figure everything out from scratch.
Free Parent Guide
The Hockey Parent’s Sponsorship Starter Guide
A simple two-page guide to help parents understand how sponsorships for hockey players and teams actually work.
Free guide pending. Join the waitlist and I’ll email you when it’s ready.
Inside:
- the difference between a team sponsor and a player partnership
- what local and larger brands may be looking for
- what information to have ready before reaching out
- how social media can support a sponsorship ask
- what to include when contacting a potential sponsor
- common mistakes that make sponsorship pitches easy to ignore
Need Help With Something Specific?
Sometimes the answer depends on your player’s age, league, hockey path or the opportunity in front of you.
If you are trying to figure out social media, NIL, a sponsorship offer, or what makes sense for your player right now, send me an email.